As part of its 10th anniversary celebration, PRWeek is honoring one of the most important technological advancements in content distribution of the past 10 years: the blog. The celebration comes by way of a competition. PRWeek personnel selected 16 of its favorite blogs, and ask each of those bloggers to select another blog to nominate for this competition. You will find the logos of all 32 blogs here and a bracket of the competition here. The competition will be a single elimination tournament, voted on by you, the reader. The tournament will take place over five weeks. For the first round, we will introduce eight new blogs every Monday and Wednesday. Polls will close on Tuesday at 11:59 pm EST, and on Friday at 5:30 pm EST Bloggers have agreed to participate in the tournament, and were allowed to promote their participation on their blogs and elsewhere.
The finals will end on Friday, September 5, at 5:30 p.m. EST.
Finals
Down the Avenue defeats Intake 64% to 36%
Semifinals
Intake defeats Communications Overtones 51% to 49%
Down the Avenue defeats Glass House 62% to 38%
Quarterfinals
Down the Avenue defeats Pit Bulls and Labradors 58% to 42%
Glasshouse defeats Influential Marketing Blog 55& to 45%
Intake defeats Beyond the Hype 51% to 49%
Communications Overtones defeats PR Squared by vote count of 205 - 203
Round two (B) - ended Friday, August 22, 5:30 p.m.
Beyond the Hype defeats Pop PR Jots 64%-36%
Intake defeats What do you stand for 57%-43%
Communications Overtones defeats Rock and Roll 51%-49%
PR Squared defeats The Daily Lark 62%-38%
Round two (A) - ended Tuesday, August 19, 11:59 p.m.
Pit Bulls and Labradors defeats Digital Influence Mapping Project 54%-46%
Down the Avenue (1503 votes) defeats Voce Nation (1497 votes)
Glass House defeats Measuring Up 59%-41%
Influential Marketing Blog defeats My Creative Team 54%-46%
Round one (D) - ended Friday, August 15, 5:30 p.m.
PR Rock and Roll defeats Micro Persuasion 65% to 35%
Communications Overtones defeats 6 a.m. 69% to 31%
The Daily Lark defeats Neville Hobson 62% to 38%
PR Squared defeats Livingston Buzz 70% to 30%
Round one (C)- ended Tuesday, August 12, 11:59 a.m.
Beyond the Hype defeats The Flack 65% to 35%
What Do You Stand For? defeats View on PR from Silicon Valley 64% to 36%
Intake defeats Murphy's Law 59% to 41%
Pop PR Jots defeats A Shel of My Former Self 51% to 49%
Round one (B) - ended Friday, August 8, 5:30 p.m.
Glass House defeats PR Blog News 58% to 42%
Measuring Up defeats Sage Circle 56% to 44%
PR Measurement defeats Phil's Blogservations 51% to 49%
Influential Marketing Blog defeats My Creative Team 51% to 49%
Round one (A) - ended Wednesday, August 6, midnight
Digital Influence Mapping Blog defeats Your PR Guy 51% to 49%
Pit Bulls and Labradors defeats PR 2.0 51% to 49% * - The score was knotted 50%-50% at 11:59 EST - the score then went to 51%-49% Pitt Bulls at 12:05 and stayed that way at 12:10, at which time PRWeek called the competition. Unfortunately, a screen grab was taken, but lost in the clipboard shuffle.
Down the Avenue defeats Bitemarks 57% to 43%
Voce Nation defeats Bad Pitch Blog 53% to 47%