http://www.prweekus.com/content-creation/topic/7982/ Articles tagged with Content Creation from PRWeek US PRWeek US subscriptions@prweek.com no While celebrity work remains an entertainment PR staple, content and branding also play key roles, said industry leaders who joined Gideon Fidelzeid in Los Angeles for this PMK-BNC hosted roundtable. http://www.prweekus.com/entertainment-roundtable-beyond-the-stars/article/284900/ Mon, 01 Apr 2013 11:30:00 GMT While celebrity work remains an entertainment PR staple, content and branding also play key roles, said industry leaders who joined Gideon Fidelzeid in Los Angeles for this PMK-BNC hosted roundtable. PRWeek US NEW YORK: Weber Shandwick has developed a content creation and distribution unit called Mediaco, aimed at bringing together content marketing and new media for clients. http://www.prweekus.com/weber-shandwick-launches-content-creation-unit/article/286340/ Wed, 27 Mar 2013 19:51:45 GMT NEW YORK: Weber Shandwick has developed a content creation and distribution unit called Mediaco, aimed at bringing together content marketing and new media for clients. PRWeek US It's not about executing real-time marketing activities because someone said it was cool to do so. It's because our clients or companies are already paying us to do it in the first place. http://www.prweekus.com/real-time-marketing-should-have-been-happening-all-along/article/282256/ Fri, 01 Mar 2013 17:00:00 GMT It's not about executing real-time marketing activities because someone said it was cool to do so. It's because our clients or companies are already paying us to do it in the first place. PRWeek US Tuesday night on PBS was Silicon Valley night and featured a series of fascinating programs that shone some light on the history of this hotbed of innovation and startup culture. http://www.prweekus.com/the-special-sauce-that-drives-silicon-valley/article/279688/ Fri, 08 Feb 2013 17:10:13 GMT Tuesday night on PBS was Silicon Valley night and featured a series of fascinating programs that shone some light on the history of this hotbed of innovation and startup culture. PRWeek US CEO of Shutterstock, Jon Oringer, talks to Brittaney Kiefer about the turning point in video production and content-creation opportunities. http://www.prweekus.com/ceo-qa-jon-oringer-shutterstock/article/277392/ Fri, 01 Feb 2013 12:30:00 GMT CEO of Shutterstock, Jon Oringer, talks to Brittaney Kiefer about the turning point in video production and content-creation opportunities. PRWeek US Companies are leveraging content as a unique selling point in a new era of social and digital media. http://www.prweekus.com/content-is-king/article/277785/ Fri, 01 Feb 2013 12:30:00 GMT Companies are leveraging content as a unique selling point in a new era of social and digital media. PRWeek US Marketing is now about turning brands into content producers, rather than creating 30-second ads. Steve Barrett talks to Target CMO Jeff Jones about content, risk taking, and bucking the CMO turnover trend. http://www.prweekus.com/target-marketing/article/277756/ Fri, 01 Feb 2013 12:30:00 GMT Marketing is now about turning brands into content producers, rather than creating 30-second ads. Steve Barrett talks to Target CMO Jeff Jones about content, risk taking, and bucking the CMO turnover trend. PRWeek US Sure, brands can create content as part of their marketing and communications plans, but very few, if any, will create content that is on the level of a major media company, despite their resources. That is out of their reach - for now. http://www.prweekus.com/can-brands-be-content-creators-on-the-level-of-traditional-media-outlets/article/273596/ Tue, 01 Jan 2013 12:30:00 GMT Sure, brands can create content as part of their marketing and communications plans, but very few, if any, will create content that is on the level of a major media company, despite their resources. That is out of their reach - for now. PRWeek US 2013 is upon us quicker than a New York minute and this is an excellent time to look forward to the year ahead and the prospects for the communications industry. http://www.prweekus.com/fortune-will-favor-the-brave-as-prs-next-generation-takes-over/article/273590/ Tue, 01 Jan 2013 12:30:00 GMT 2013 is upon us quicker than a New York minute and this is an excellent time to look forward to the year ahead and the prospects for the communications industry. PRWeek US If there was one word that was on everybody's lips in the industry in 2012 it was "content." http://www.prweekus.com/pedigree-on-awards-shortlist-raises-the-bar-for-future-content-creators/article/273251/ Tue, 01 Jan 2013 12:30:00 GMT If there was one word that was on everybody's lips in the industry in 2012 it was "content." PRWeek US