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        <title>Most popular articles from PRWeek US</title>
        <link>http://www.prweekus.com</link>
        <description>Most popular articles from PRWeek US</description>
        <itunes:author>PRWeek US</itunes:author>
        <itunes:subtitle></itunes:subtitle>
        <itunes:summary></itunes:summary>
        <itunes:owner>
            <itunes:name></itunes:name>
            <itunes:email>subscriptions@prweek.com</itunes:email>
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        <itunes:category text="BUSINESS">
            <itunes:category text="BUSINESS NEWS" /> 
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        <itunes:image href='http://media.haymarketmedia.com/images/209/PRWeekLogo_mobile_bl_52073.gif'></itunes:image>
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          <title>Social Radar helps analyze all Web content</title>
          <description>Infegy&apos;s Social Radar is a market research platform that collects and analyzes content from all over the web, including all social media channels</description>
          <link>http://www.prweekus.com/social-radar-helps-analyze-all-web-content/article/293075/</link>
          <pubDate>Mon, 13 May 2013 14:08:15 GMT</pubDate>
          <itunes:summary>Infegy&apos;s Social Radar is a market research platform that collects and analyzes content from all over the web, including all social media channels</itunes:summary>
          <itunes:author>PRWeek US</itunes:author>
          
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          <title>Hershey begins review of global comms partnerships</title>
          <description>HERSHEY, PA: Chocolate giant The Hershey Company has issued a wide-ranging RFI to find one or more PR agencies to handle global corporate communications, brand communications, and social media.</description>
          <link>http://www.prweekus.com/hershey-begins-review-of-global-comms-partnerships/article/293780/</link>
          <pubDate>Fri, 17 May 2013 16:30:00 GMT</pubDate>
          <itunes:summary>HERSHEY, PA: Chocolate giant The Hershey Company has issued a wide-ranging RFI to find one or more PR agencies to handle global corporate communications, brand communications, and social media.</itunes:summary>
          <itunes:author>PRWeek US</itunes:author>
          
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          <title>Burson&apos;s Lawrence to join Mattel as comms chief </title>
          <description>EL SEGUNDO, CA: Mattel has hired Burson-Marsteller chief global digital strategist Dallas Lawrence as head of global corporate communications and government affairs.</description>
          <link>http://www.prweekus.com/bursons-lawrence-to-join-mattel-as-comms-chief/article/293711/</link>
          <pubDate>Thu, 16 May 2013 21:02:17 GMT</pubDate>
          <itunes:summary>EL SEGUNDO, CA: Mattel has hired Burson-Marsteller chief global digital strategist Dallas Lawrence as head of global corporate communications and government affairs.</itunes:summary>
          <itunes:author>PRWeek US</itunes:author>
          
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          <title>FDA seeks firm for Native American anti-tobacco effort </title>
          <description>WASHINGTON: The US Food and Drug Administration&apos;s Center for Tobacco Products is seeking a firm to launch an anti-tobacco program targeting Native Americans.</description>
          <link>http://www.prweekus.com/fda-seeks-firm-for-native-american-anti-tobacco-effort/article/293541/</link>
          <pubDate>Thu, 16 May 2013 11:00:00 GMT</pubDate>
          <itunes:summary>WASHINGTON: The US Food and Drug Administration&apos;s Center for Tobacco Products is seeking a firm to launch an anti-tobacco program targeting Native Americans.</itunes:summary>
          <itunes:author>PRWeek US</itunes:author>
          
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          <title>Waggener Edstrom veteran Beauregard departs firm</title>
          <description>BOSTON: Colleen Beauregard, Waggener Edstrom&apos;s US healthcare practice co-lead and GM for the Northeast region and Boston office, has left her post after more than 16 years with the agency.</description>
          <link>http://www.prweekus.com/waggener-edstrom-veteran-beauregard-departs-firm/article/293362/</link>
          <pubDate>Tue, 14 May 2013 20:58:50 GMT</pubDate>
          <itunes:summary>BOSTON: Colleen Beauregard, Waggener Edstrom&apos;s US healthcare practice co-lead and GM for the Northeast region and Boston office, has left her post after more than 16 years with the agency.</itunes:summary>
          <itunes:author>PRWeek US</itunes:author>
          
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          <title>Makovsky to open DC office, appoint Beck GM</title>
          <description>WASHINGTON: Makovsky is opening a Washington DC office led by EVP Andy Beck.</description>
          <link>http://www.prweekus.com/makovsky-to-open-dc-office-appoint-beck-gm/article/293093/</link>
          <pubDate>Mon, 13 May 2013 15:54:53 GMT</pubDate>
          <itunes:summary>WASHINGTON: Makovsky is opening a Washington DC office led by EVP Andy Beck.</itunes:summary>
          <itunes:author>PRWeek US</itunes:author>
          
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          <title>Tate &amp; Lyle in final stages of integrated agency review</title>
          <description>CHICAGO: Food ingredients and services company Tate &amp; Lyle, best known for manufacturing the zero-calorie sweetener Splenda, is in the final stages of a review for an integrated agency partner.</description>
          <link>http://www.prweekus.com/tate-lyle-in-final-stages-of-integrated-agency-review/article/293085/</link>
          <pubDate>Mon, 13 May 2013 15:28:10 GMT</pubDate>
          <itunes:summary>CHICAGO: Food ingredients and services company Tate &amp; Lyle, best known for manufacturing the zero-calorie sweetener Splenda, is in the final stages of a review for an integrated agency partner.</itunes:summary>
          <itunes:author>PRWeek US</itunes:author>
          
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          <title>Bounds steps up at Facebook as Yu moves to Pramana</title>
          <description>SAN FRANCISCO: Facebook&apos;s Tucker Bounds is taking on communications and public policy director Larry Yu&apos;s responsibilities after Yu left the social network to join Sean Garrett, Brandee Barker, and Brian O&apos;Shaughnessy at their firm The Pramana Collective.</description>
          <link>http://www.prweekus.com/bounds-steps-up-at-facebook-as-yu-moves-to-pramana/article/293175/</link>
          <pubDate>Mon, 13 May 2013 19:51:16 GMT</pubDate>
          <itunes:summary>SAN FRANCISCO: Facebook&apos;s Tucker Bounds is taking on communications and public policy director Larry Yu&apos;s responsibilities after Yu left the social network to join Sean Garrett, Brandee Barker, and Brian O&apos;Shaughnessy at their firm The Pramana Collective.</itunes:summary>
          <itunes:author>PRWeek US</itunes:author>
          
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          <title>Westminster Kennel Club searches for full-service firm</title>
          <description>NEW YORK: The Westminster Kennel Club has issued an RFP to find a full-service PR agency for a one-year account.</description>
          <link>http://www.prweekus.com/westminster-kennel-club-searches-for-full-service-firm/article/293609/</link>
          <pubDate>Thu, 16 May 2013 19:00:00 GMT</pubDate>
          <itunes:summary>NEW YORK: The Westminster Kennel Club has issued an RFP to find a full-service PR agency for a one-year account.</itunes:summary>
          <itunes:author>PRWeek US</itunes:author>
          
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          <title>Nutrisystem hires Shallow amidst turnaround</title>
          <description>FORT WASHINGTON, PA: Nutrisystem has hired former Rodale communications leader Robin Shallow as VP of PR and corporate communications, a newly created role at the weight loss and diet company.</description>
          <link>http://www.prweekus.com/nutrisystem-hires-shallow-amidst-turnaround/article/293255/</link>
          <pubDate>Tue, 14 May 2013 16:01:38 GMT</pubDate>
          <itunes:summary>FORT WASHINGTON, PA: Nutrisystem has hired former Rodale communications leader Robin Shallow as VP of PR and corporate communications, a newly created role at the weight loss and diet company.</itunes:summary>
          <itunes:author>PRWeek US</itunes:author>
          
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          <title>Comms pros put Bloomberg on the spot after snooping scandal</title>
          <description>Bloomberg clients are beginning to question how they use the company&apos;s financial data terminals after revelations that its news division used them to monitor log-on activity, , say IR and corporate communications experts.</description>
          <link>http://www.prweekus.com/comms-pros-put-bloomberg-on-the-spot-after-snooping-scandal/article/293788/</link>
          <pubDate>Fri, 17 May 2013 16:00:00 GMT</pubDate>
          <itunes:summary>Bloomberg clients are beginning to question how they use the company&apos;s financial data terminals after revelations that its news division used them to monitor log-on activity, , say IR and corporate communications experts.</itunes:summary>
          <itunes:author>PRWeek US</itunes:author>
          
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          <title>Law firm Dentons expands into crisis management</title>
          <description>WASHINGTON: Global law firm Dentons US is moving into the crisis management space with the launch of a consultancy in partnership with advisory firm Wirthlin Worldwide International.</description>
          <link>http://www.prweekus.com/law-firm-dentons-expands-into-crisis-management/article/293171/</link>
          <pubDate>Mon, 13 May 2013 18:42:20 GMT</pubDate>
          <itunes:summary>WASHINGTON: Global law firm Dentons US is moving into the crisis management space with the launch of a consultancy in partnership with advisory firm Wirthlin Worldwide International.</itunes:summary>
          <itunes:author>PRWeek US</itunes:author>
          
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          <title>Hotwire opens San Francisco office</title>
          <description>SAN FRANCISCO: UK-based communications agency Hotwire has expanded its US presence with the launch of a San Francisco office.</description>
          <link>http://www.prweekus.com/hotwire-opens-san-francisco-office/article/293330/</link>
          <pubDate>Wed, 15 May 2013 12:00:00 GMT</pubDate>
          <itunes:summary>SAN FRANCISCO: UK-based communications agency Hotwire has expanded its US presence with the launch of a San Francisco office.</itunes:summary>
          <itunes:author>PRWeek US</itunes:author>
          
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          <title>Complying with healthcare reform</title>
          <description>Understanding how to comply with the Patient Protection and Affordable Care Act is crucial for PR agencies to help them prepare for the new healthcare regulations.</description>
          <link>http://www.prweekus.com/complying-with-healthcare-reform/article/293429/</link>
          <pubDate>Fri, 17 May 2013 16:00:00 GMT</pubDate>
          <itunes:summary>Understanding how to comply with the Patient Protection and Affordable Care Act is crucial for PR agencies to help them prepare for the new healthcare regulations.</itunes:summary>
          <itunes:author>PRWeek US</itunes:author>
          
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          <title>Cohn &amp; Wolfe acquires stake in Middle Eastern firm</title>
          <description>DUBAI: Cohn &amp; Wolfe has acquired a stake in Middle East agency BPG | pr as it looks to expand its reach in the region.</description>
          <link>http://www.prweekus.com/cohn-wolfe-acquires-stake-in-middle-eastern-firm/article/293426/</link>
          <pubDate>Wed, 15 May 2013 13:26:20 GMT</pubDate>
          <itunes:summary>DUBAI: Cohn &amp; Wolfe has acquired a stake in Middle East agency BPG | pr as it looks to expand its reach in the region.</itunes:summary>
          <itunes:author>PRWeek US</itunes:author>
          
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          <title>BlackBerry targets brands with BBM launch on iOS, Android</title>
          <description>WATERLOO, ONTARIO: BlackBerry plans to launch its BlackBerry Messenger service on iOS and Android platforms this summer.</description>
          <link>http://www.prweekus.com/blackberry-targets-brands-with-bbm-launch-on-ios-android/article/293529/</link>
          <pubDate>Wed, 15 May 2013 18:39:18 GMT</pubDate>
          <itunes:summary>WATERLOO, ONTARIO: BlackBerry plans to launch its BlackBerry Messenger service on iOS and Android platforms this summer.</itunes:summary>
          <itunes:author>PRWeek US</itunes:author>
          
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          <title>ASPire appoints Reed as comms, marketing head</title>
          <description>TAMPA, FL: Retirement plans provider ASPire Financial Services has hired Shelia Reed to lead communications and marketing at the company.</description>
          <link>http://www.prweekus.com/aspire-appoints-reed-as-comms-marketing-head/article/293179/</link>
          <pubDate>Tue, 14 May 2013 13:00:00 GMT</pubDate>
          <itunes:summary>TAMPA, FL: Retirement plans provider ASPire Financial Services has hired Shelia Reed to lead communications and marketing at the company.</itunes:summary>
          <itunes:author>PRWeek US</itunes:author>
          
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          <title>KEF America hires Waggener Edstrom to reach new demographic</title>
          <description>MARLBORO, NJ: Audio speaker manufacturer KEF America has selected Waggener Edstrom as its PR agency partner to help the brand engage a younger audience.</description>
          <link>http://www.prweekus.com/kef-america-hires-waggener-edstrom-to-reach-new-demographic/article/293433/</link>
          <pubDate>Wed, 15 May 2013 16:00:00 GMT</pubDate>
          <itunes:summary>MARLBORO, NJ: Audio speaker manufacturer KEF America has selected Waggener Edstrom as its PR agency partner to help the brand engage a younger audience.</itunes:summary>
          <itunes:author>PRWeek US</itunes:author>
          
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          <title>HTC seeks UK agency help for flagship handset</title>
          <description>LONDON: HTC is in closed talks with agencies over a brief to drive sales of its forthcoming make-or-break phone.</description>
          <link>http://www.prweekus.com/htc-seeks-uk-agency-help-for-flagship-handset/article/293709/</link>
          <pubDate>Thu, 16 May 2013 21:00:10 GMT</pubDate>
          <itunes:summary>LONDON: HTC is in closed talks with agencies over a brief to drive sales of its forthcoming make-or-break phone.</itunes:summary>
          <itunes:author>PRWeek US</itunes:author>
          
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          <title>Edelman hires Red Health founder Paul Gittins</title>
          <description>LONDON: Edelman has poached The Red Consultancy&apos;s Paul Gittins to lead its healthcare team.</description>
          <link>http://www.prweekus.com/edelman-hires-red-health-founder-paul-gittins/article/293325/</link>
          <pubDate>Tue, 14 May 2013 17:49:06 GMT</pubDate>
          <itunes:summary>LONDON: Edelman has poached The Red Consultancy&apos;s Paul Gittins to lead its healthcare team.</itunes:summary>
          <itunes:author>PRWeek US</itunes:author>
          
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