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        <title>Latest articles by Chris Daniels from PRWeek US</title>
        <link>http://www.prweekus.com/chris-daniels/author/255/</link>
        <description>Latest articles by Chris Daniels from PRWeek US</description>
        <itunes:author>PRWeek US</itunes:author>
        <itunes:subtitle></itunes:subtitle>
        <itunes:summary></itunes:summary>
        <itunes:owner>
            <itunes:name></itunes:name>
            <itunes:email>subscriptions@prweek.com</itunes:email>
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        <itunes:category text="BUSINESS">
            <itunes:category text="BUSINESS NEWS" /> 
        </itunes:category> 
        <itunes:image href='http://media.haymarketmedia.com/images/209/PRWeekLogo_mobile_bl_52073.gif'></itunes:image>
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          <title>Comms pros put Bloomberg on the spot after snooping scandal</title>
          <description>Bloomberg clients are beginning to question how they use the company&apos;s financial data terminals after revelations that its news division used them to monitor log-on activity, , say IR and corporate communications experts.</description>
          <link>http://www.prweekus.com/comms-pros-put-bloomberg-on-the-spot-after-snooping-scandal/article/293788/</link>
          <pubDate>Fri, 17 May 2013 16:00:00 GMT</pubDate>
          <itunes:summary>Bloomberg clients are beginning to question how they use the company&apos;s financial data terminals after revelations that its news division used them to monitor log-on activity, , say IR and corporate communications experts.</itunes:summary>
          <itunes:author>PRWeek US</itunes:author>
          
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          <title>Executives split on whether APCO-Text 100 partnership will set a trend</title>
          <description>Will more agencies team up to pitch major accounts following BlackBerry giving its global business to APCO Worldwide and Text 100?</description>
          <link>http://www.prweekus.com/executives-split-on-whether-apco-text-100-partnership-will-set-a-trend/article/291847/</link>
          <pubDate>Fri, 03 May 2013 15:30:00 GMT</pubDate>
          <itunes:summary>Will more agencies team up to pitch major accounts following BlackBerry giving its global business to APCO Worldwide and Text 100?</itunes:summary>
          <itunes:author>PRWeek US</itunes:author>
          
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          <title>Brands simplify their message on privacy</title>
          <description>Tech-sector heavyweights are beginning to express their privacy policies in customer-friendly language and formats.</description>
          <link>http://www.prweekus.com/brands-simplify-their-message-on-privacy/article/289577/</link>
          <pubDate>Fri, 19 Apr 2013 16:00:00 GMT</pubDate>
          <itunes:summary>Tech-sector heavyweights are beginning to express their privacy policies in customer-friendly language and formats.</itunes:summary>
          <itunes:author>PRWeek US</itunes:author>
          
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          <title>Industry faces long road to uniform measurement standards</title>
          <description>Despite the best efforts of a number of agencies and organizations, the PR industry is still a ways from agreeing on metrics that reflect the value of what it does, client-side and agency leaders tell PRWeek.</description>
          <link>http://www.prweekus.com/industry-faces-long-road-to-uniform-measurement-standards/article/287640/</link>
          <pubDate>Fri, 05 Apr 2013 16:10:47 GMT</pubDate>
          <itunes:summary>Despite the best efforts of a number of agencies and organizations, the PR industry is still a ways from agreeing on metrics that reflect the value of what it does, client-side and agency leaders tell PRWeek.</itunes:summary>
          <itunes:author>PRWeek US</itunes:author>
          
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          <title>Brands plan to bridge physical, digital worlds with 3D printing</title>
          <description>Some cutting-edge marketers are connecting social media promotions with the physical world using 3D printers.</description>
          <link>http://www.prweekus.com/brands-plan-to-bridge-physical-digital-worlds-with-3d-printing/article/285621/</link>
          <pubDate>Fri, 22 Mar 2013 16:00:00 GMT</pubDate>
          <itunes:summary>Some cutting-edge marketers are connecting social media promotions with the physical world using 3D printers.</itunes:summary>
          <itunes:author>PRWeek US</itunes:author>
          
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          <title>Brands bring their A game to SXSW</title>
          <description>American Airlines and Warner Brothers are among the companies breaking out new marketing strategies at the South by Southwest Interactive Festival.</description>
          <link>http://www.prweekus.com/brands-bring-their-a-game-to-sxsw/article/283559/</link>
          <pubDate>Fri, 08 Mar 2013 17:00:00 GMT</pubDate>
          <itunes:summary>American Airlines and Warner Brothers are among the companies breaking out new marketing strategies at the South by Southwest Interactive Festival.</itunes:summary>
          <itunes:author>PRWeek US</itunes:author>
          
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          <title>Salary Survey 2013: Building momentum</title>
          <description>Compensation increases are a leading indicator of a fast-evolving and much more respected communications profession.</description>
          <link>http://www.prweekus.com/salary-survey-2013-building-momentum/article/281815/</link>
          <pubDate>Fri, 01 Mar 2013 12:30:00 GMT</pubDate>
          <itunes:summary>Compensation increases are a leading indicator of a fast-evolving and much more respected communications profession.</itunes:summary>
          <itunes:author>PRWeek US</itunes:author>
          
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          <title>Hackings force brands to weigh security vs. marketing speed</title>
          <description>Marketers will need to rethink the balance between security protocols and the free-flowing nature of their marketing plans in light of this week&apos;s hacking incidents targeting Burger King (pictured), Jeep, and others.</description>
          <link>http://www.prweekus.com/hackings-force-brands-to-weigh-security-vs-marketing-speed/article/281512/</link>
          <pubDate>Fri, 22 Feb 2013 17:00:00 GMT</pubDate>
          <itunes:summary>Marketers will need to rethink the balance between security protocols and the free-flowing nature of their marketing plans in light of this week&apos;s hacking incidents targeting Burger King (pictured), Jeep, and others.</itunes:summary>
          <itunes:author>PRWeek US</itunes:author>
          
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          <title>Brands&apos; new goal: create the next &apos;dunk in the dark&apos;</title>
          <description>Oreo&apos;s acclaimed social media promotion during Super Bowl XLVII&apos;s blackout is galvanizing marketers to create of-the-moment, real-time content that takes advantage of major events.</description>
          <link>http://www.prweekus.com/brands-new-goal-create-the-next-dunk-in-the-dark/article/279682/</link>
          <pubDate>Fri, 08 Feb 2013 17:00:00 GMT</pubDate>
          <itunes:summary>Oreo&apos;s acclaimed social media promotion during Super Bowl XLVII&apos;s blackout is galvanizing marketers to create of-the-moment, real-time content that takes advantage of major events.</itunes:summary>
          <itunes:author>PRWeek US</itunes:author>
          
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          <title>Integrated execution</title>
          <description>Whether they are navigating a course for a company in a rapidly evolving media environment or persuading buy-in from the C-suite, the challenges are plentiful for today&apos;s CMOs.</description>
          <link>http://www.prweekus.com/integrated-execution/article/277755/</link>
          <pubDate>Fri, 01 Feb 2013 12:30:00 GMT</pubDate>
          <itunes:summary>Whether they are navigating a course for a company in a rapidly evolving media environment or persuading buy-in from the C-suite, the challenges are plentiful for today&apos;s CMOs.</itunes:summary>
          <itunes:author>PRWeek US</itunes:author>
          
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