http://www.prweekus.com/david-ward/author/115/ Latest articles by David Ward from PRWeek US PRWeek US subscriptions@prweek.com no The Wall Street Journal launches WorldStream, which leverages technology startup Tout, to let its reporters shoot short videos on their smartphones and quickly post them to augment traditional coverage of breaking news. http://www.prweekus.com/companies-tout-the-success-of-short-form-social-videos/article/277169/ Fri, 01 Feb 2013 12:30:00 GMT The Wall Street Journal launches WorldStream, which leverages technology startup Tout, to let its reporters shoot short videos on their smartphones and quickly post them to augment traditional coverage of breaking news. PRWeek US The Conversation Project was founded in 2010 by a group of concerned media, clergy, and medical professionals with the goal of ensuring that every American's end-of-life decision is expressed and respected. http://www.prweekus.com/diane-sawyer-segment-helps-lead-conversation-for-project/article/277168/ Fri, 01 Feb 2013 12:30:00 GMT The Conversation Project was founded in 2010 by a group of concerned media, clergy, and medical professionals with the goal of ensuring that every American's end-of-life decision is expressed and respected. PRWeek US As part of its celebration of 20 years in business, Bravado turned to our agency to highlight this milestone, but also to tout its philanthropic commitment, educate consumers, and increase reach. http://www.prweekus.com/critical-hit-outreach-to-baby-blogger-best-fit-for-mom-apparel/article/273587/ Tue, 01 Jan 2013 12:30:00 GMT As part of its celebration of 20 years in business, Bravado turned to our agency to highlight this milestone, but also to tout its philanthropic commitment, educate consumers, and increase reach. PRWeek US A recent Neiman Journalism Lab article claimed a growing backlash against "fast, cheap, and dirty" online journalism with sites such as The Verge gaining large audiences by focusing on well-executed page design and art integration that recall the glory days of glossy print magazines. http://www.prweekus.com/readers-marketers-take-fresh-look-at-elegant-sites/article/273588/ Tue, 01 Jan 2013 12:30:00 GMT A recent Neiman Journalism Lab article claimed a growing backlash against "fast, cheap, and dirty" online journalism with sites such as The Verge gaining large audiences by focusing on well-executed page design and art integration that recall the glory days of glossy print magazines. PRWeek US The American Council on Exercise is a nonprofit organization that works to provide consumers with unbiased fitness information while also serving as an advocate for the proper training of fitness professionals in the industry. http://www.prweekus.com/critical-hit-ace-pitch-shows-personal-benefits-of-fitness-training/article/269239/ Sat, 01 Dec 2012 12:30:00 GMT The American Council on Exercise is a nonprofit organization that works to provide consumers with unbiased fitness information while also serving as an advocate for the proper training of fitness professionals in the industry. PRWeek US Despite plenty of stomach-churning gyrations, share prices for publicly traded newspaper stocks have been on an upward trend for the past year, reflecting optimism that even with declining ad rates, papers may finally be figuring out profitable business models that ensure their survival. http://www.prweekus.com/rising-stocks-give-hope-for-the-future-of-newspapers/article/269240/ Sat, 01 Dec 2012 12:30:00 GMT Despite plenty of stomach-churning gyrations, share prices for publicly traded newspaper stocks have been on an upward trend for the past year, reflecting optimism that even with declining ad rates, papers may finally be figuring out profitable business models that ensure their survival. PRWeek US Purdue Pharma wanted to drive awareness for the launch of its new insomnia drug, Intermezzo, which is the first prescription sleep aid for use when a middle-of-the-night awakening is followed by difficulty returning to sleep. http://www.prweekus.com/critical-hit-insomnia-story-on-abc-show-wake-up-call-for-new-drug/article/259886/ Mon, 01 Oct 2012 11:30:00 GMT Purdue Pharma wanted to drive awareness for the launch of its new insomnia drug, Intermezzo, which is the first prescription sleep aid for use when a middle-of-the-night awakening is followed by difficulty returning to sleep. PRWeek US A joint University of Southern California Annenberg/Los Angeles Times poll on politics and the press found traditional sources such as local TV and newspapers are deemed more trustworthy by voters than blogs and social media outlets. http://www.prweekus.com/traditional-media-still-vital-despite-declining-numbers/article/259887/ Mon, 01 Oct 2012 11:30:00 GMT A joint University of Southern California Annenberg/Los Angeles Times poll on politics and the press found traditional sources such as local TV and newspapers are deemed more trustworthy by voters than blogs and social media outlets. PRWeek US Mike and Ike's promotional split was snack-sized fun for media outlets nationwide. http://www.prweekus.com/critical-hit-mike-and-ikes-promotional-split-was-snack-sized-fun-for-media-outlets-nationwide/article/251665/ Wed, 01 Aug 2012 11:30:00 GMT Mike and Ike's promotional split was snack-sized fun for media outlets nationwide. PRWeek US A flurry of traditional media have all produced recent features on the emergence of a Facebook backlash, with some demographics opting not to join while others dramatically cut back their use. http://www.prweekus.com/tales-of-facebooks-demise-might-be-a-little-premature/article/251666/ Wed, 01 Aug 2012 11:30:00 GMT A flurry of traditional media have all produced recent features on the emergence of a Facebook backlash, with some demographics opting not to join while others dramatically cut back their use. PRWeek US