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        <title>Latest articles by Julia Hood from PRWeek US</title>
        <link>http://www.prweekus.com/julia-hood/author/105/</link>
        <description>Latest articles by Julia Hood from PRWeek US</description>
        <itunes:author>PRWeek US</itunes:author>
        <itunes:subtitle></itunes:subtitle>
        <itunes:summary></itunes:summary>
        <itunes:owner>
            <itunes:name></itunes:name>
            <itunes:email>subscriptions@prweek.com</itunes:email>
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        <itunes:category text="BUSINESS">
            <itunes:category text="BUSINESS NEWS" /> 
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          <title>The real leadership lessons of Dan Edelman </title>
          <description>The agency he built was his most important client.</description>
          <link>http://www.prweekus.com/the-real-leadership-lessons-of-dan-edelman/article/276188/</link>
          <pubDate>Tue, 15 Jan 2013 22:29:48 GMT</pubDate>
          <itunes:summary>The agency he built was his most important client.</itunes:summary>
          <itunes:author>PRWeek US</itunes:author>
          
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          <title>Diamond&apos;s PR industry leadership will be missed </title>
          <description>As Diamond moves to McCann, it&apos;s important to reflect on his contribution as a true PR leader</description>
          <link>http://www.prweekus.com/diamonds-pr-industry-leadership-will-be-missed/article/268427/</link>
          <pubDate>Thu, 15 Nov 2012 14:48:16 GMT</pubDate>
          <itunes:summary>As Diamond moves to McCann, it&apos;s important to reflect on his contribution as a true PR leader</itunes:summary>
          <itunes:author>PRWeek US</itunes:author>
          
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          <title>Delivering unhappiness</title>
          <description>In 2009, an advertising executive publicly slammed Zappos&apos; RFP process. How can PR send a message?</description>
          <link>http://www.prweekus.com/delivering-unhappiness/article/255013/</link>
          <pubDate>Fri, 17 Aug 2012 14:04:43 GMT</pubDate>
          <itunes:summary>In 2009, an advertising executive publicly slammed Zappos&apos; RFP process. How can PR send a message?</itunes:summary>
          <itunes:author>PRWeek US</itunes:author>
          
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          <title>Driving change at top speed in China</title>
          <description>It&apos;s two am and I am wide awake. This is Beijing.</description>
          <link>http://www.prweekus.com/driving-change-at-top-speed-in-china/article/252407/</link>
          <pubDate>Sun, 29 Jul 2012 18:43:43 GMT</pubDate>
          <itunes:summary>It&apos;s two am and I am wide awake. This is Beijing.</itunes:summary>
          <itunes:author>PRWeek US</itunes:author>
          
        </item>
  
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          <title>Phony expert exposes real problem</title>
          <description>Fortifying media with legitimate contacts is still a critical job for communicators</description>
          <link>http://www.prweekus.com/phony-expert-exposes-real-problem/article/250975/</link>
          <pubDate>Thu, 19 Jul 2012 20:24:01 GMT</pubDate>
          <itunes:summary>Fortifying media with legitimate contacts is still a critical job for communicators</itunes:summary>
          <itunes:author>PRWeek US</itunes:author>
          
        </item>
  
        <item>
          <title>Obsolete at 27? </title>
          <description>Employers and educators need to help young pros navigate the speed of change.</description>
          <link>http://www.prweekus.com/obsolete-at-27/article/247197/</link>
          <pubDate>Mon, 25 Jun 2012 16:09:24 GMT</pubDate>
          <itunes:summary>Employers and educators need to help young pros navigate the speed of change.</itunes:summary>
          <itunes:author>PRWeek US</itunes:author>
          
        </item>
  
        <item>
          <title>Thanks for stopping by the industry. Hope you learned something</title>
          <description>As the lines between marketing and communications continue to blur, PR agencies must accept an immutable fact; not all advertising people are a good hire.</description>
          <link>http://www.prweekus.com/thanks-for-stopping-by-the-industry-hope-you-learned-something/article/246994/</link>
          <pubDate>Fri, 22 Jun 2012 16:45:16 GMT</pubDate>
          <itunes:summary>As the lines between marketing and communications continue to blur, PR agencies must accept an immutable fact; not all advertising people are a good hire.</itunes:summary>
          <itunes:author>PRWeek US</itunes:author>
          
        </item>
  
        <item>
          <title>P&amp;G manages what it has measured</title>
          <description>Market mix modeling gave a view into the function, and the vision to change.</description>
          <link>http://www.prweekus.com/pg-manages-what-it-has-measured/article/242527/</link>
          <pubDate>Wed, 23 May 2012 19:39:21 GMT</pubDate>
          <itunes:summary>Market mix modeling gave a view into the function, and the vision to change.</itunes:summary>
          <itunes:author>PRWeek US</itunes:author>
          
        </item>
  
        <item>
          <title>You&apos;re speaking. But are you being heard?</title>
          <description>In this high-pressured environment, it&apos;s more important than ever to make sure your message is getting through.</description>
          <link>http://www.prweekus.com/youre-speaking-but-are-you-being-heard/article/241013/</link>
          <pubDate>Mon, 14 May 2012 13:48:25 GMT</pubDate>
          <itunes:summary>In this high-pressured environment, it&apos;s more important than ever to make sure your message is getting through.</itunes:summary>
          <itunes:author>PRWeek US</itunes:author>
          
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          <title>Create, but don&apos;t compromise </title>
          <description>Even as content demands grow, communicators should remember their orientation to what is right and good.</description>
          <link>http://www.prweekus.com/create-but-dont-compromise/article/238970/</link>
          <pubDate>Tue, 01 May 2012 13:28:04 GMT</pubDate>
          <itunes:summary>Even as content demands grow, communicators should remember their orientation to what is right and good.</itunes:summary>
          <itunes:author>PRWeek US</itunes:author>
          
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