Carmakers expand news cycle for Super Bowl ads

Carmakers expand news cycle for Super Bowl ads

Brands are making their internal PR teams and agency partners a bigger part of their Super Bowl plans, lengthening the news cycle for their ads and taking advantage of consumer enthusiasm on social media.
Ace Hardware ratchets up business with zombies

Ace Hardware ratchets up business with zombies

Westlake Ace Hardware challenged digital AOR Bozell to create a unique way to engage consumers and drive website traffic. Bozell answered with a zombie campaign.
Newsmaker: Paul Hicks, NFL

Newsmaker: Paul Hicks, NFL

After guiding the NFL during the 2011 lockout, its EVP of comms and public affairs is quarterbacking efforts on issues from player safety to global expansion.
The new influencer

The new influencer

Social media metrics are helping separate a million everyday Joes from the truly influential. Chris Daniels finds out how brands are digging deeper to discover today's trendsetters.
Discovering America

Discovering America

The US travel industry has faced a challenging adversary in the volatile economy, but tourism organizations from myriad states are highlighting "staycations" as a viable, even desirable, option.
Brands inspire consumers to join creative process

Brands inspire consumers to join creative process

Brands are relying more on user-generated content in their campaigns as a way to better engage consumers.

Julia Hood's Blog

Facebook from the 50-yard line

The Super Bowl is over, and the spectator sport of choice is now Facebook's IPO.
 

Opinion

Davos 2012: The great transformation

Mark Penn, Burson-Marsteller

With record snowfall, spirited Occupiers, and thought leaders from across industries and around the globe congregating in Davos, Switzerland, this year's World Economic Forum was laser-focused on current worldwide crises at hand.
 

The power of Latino community relations

Roberto Ramos, The Vox Collective

We have all read the articles about the latest Latino boom triggered by the 2010 US Census.
 

Never stop swinging

I don't know the exact number of speeches I've listened to in my life, but it's a lot.
 

Countries must initiate a different conversation

Ido Aharoni

Every brand has a DNA and every place has a personality.
 

Voters should be angry over the level of vitriol in politics

Elliott Suthers, Spector & Associates

With the 2012 election cycle in full swing, congressional approval hovers around 9%.
 

Steve Barrett on PR

Comms to play big part in Facebook post-IPO growth

Facebook dominated the news this week as it released its IPO filing with a view to raising $5 billion, which would value the social network at something in the region of $100 billion.
 

PRWeek Insider

Learn your lessons well

Robert Chandler, Chandler Chicco Companies

Affordable, quality care is the primary goal of President Barack Obama's healthcare reform.
 

Pro Bono Campaign of the Month

Sponsored by:
Foundation commemorates fallen firefighters
Bellmont Partners PR began pro bono work to help the Minnesota Fire Service Foundation raise $600,000 for a new memorial to firefighters who have died in the line of duty.

Briefs

Child's Play adds Gund to client roster

F-H takes majority stake in Moscow consultancy

H+K Strategies names Opinsky DC office leader

The Cycle

Social media is changing Super Bowl ad game

NBC promos saturated Super Bowl

Brands show some skin, and their pets, at the Super Bowl

Trail Watch

Romney axes debate coach

 

Podcasts

The PR Week - February 3, 2012

Steve Barrett, Gideon Fidelzeid, Frank Washkuch and Brittaney Kiefer discuss Facebook's IPO, the NFL's head of comms Paul Hicks, and the new PRWeek Tumblr.
 

On the Beat

Corporate

Scandals teach schools some vital lessons in crisis comms

February 01, 2012

In 2006, Duke University was propelled into a frenzy of media scrutiny following allegations of sexual abuse by three lacrosse players that were later dismissed.
 
Marketing

Outreach efforts mature to appeal to an older audience

February 01, 2012

For the next 19 years, nearly 10,000 people a day will turn 65 years old in the US, according to Pew Research Center.
 
Public Affairs

Armed forces deploy plan to buoy veterans' job prospects

February 01, 2012

In lieu of a formal campaign, the armed forces have turned to guerilla communications tactics to highlight the employment needs of veterans.
 

Features

A panacea for care confusion

From simple-to-understand names to targeted messages, healthcare provider networks are focused on clarifying the Affordable Care Act's broad impact.
 

Journalist Q&A: Matthew Breen, The Advocate

Matthew Breen, editor-in-chief of The Advocate, which turns 45 this year, talks to Emory Sullivan about key issues for the LGBT community and the magazine's tech-savvy readership.
 

Google succumbs to 'evil' tendency

Google's self-prescribed motto is "don't be evil," which puts more pressure on it to follow the rules.
 

Latest in Contact

Levick Strategic Communications, LLC

Levick Strategic Communications drives global communications campaigns for countries and companies, working at the nexus of crisis communications, public affairs, regulatory matters and corporate reputation management.

Levick has directed communications for clients in many of the most intensely scrutinized events including the Gulf oil spill, Guantanamo Bay, Catholic Church, AIG, multiple ...
 

Alpaytac Marketing Communications/Public Relations

Alpaytac is one of the highest-decorated award-winning marketing communications agencies in the US, recognized for its strategic brand-building PR campaigns and cutting-edge social media practice. Alpaytac's team of elite professionals applies its collective expertise in results-driven publicity and integrated marketing to a diverse set of clients in 15 different industries. ...
 

MSLGROUP Americas

MSLGROUP Americas, part of MSLGROUP, Publicis Groupe’s strategic communications, public relations and events network, has more than 800 employees in 16 offices across the Americas. MSLGROUP is one of the world’s top five PR and events networks. With more than 3,000 people, its offices span 22 countries and cover virtually ...
 

Introducing the new PRWeek Tumblr - share your stories, photos, videos, questions, habits and insight.

Breaking News

Former Groupon comms chief joins Weber Shandwick

SUNNYVALE, CA: Brad Williams, former VP of global communications at Groupon, has joined Weber Shandwick to lead its North American global technology practice.
 

Latest News

MSLGroup consumer director Sullivan passes away

February 07, 2012

NEW YORK: MSLGroup North American consumer practice director Michael Sullivan has died, the agency said Tuesday.
 

Pepsi wins Super Bowl 'meaningful' tweet contest

February 07, 2012

WASHINGTON: Pepsi's advertising saw the highest number of "meaningful" Twitter mentions during the Super Bowl, according to research conducted by Edelman subsidiary StrategyOne.
 

Jones-Dilworth launches press page-building software

February 07, 2012

AUSTIN, TX: PR and marketing consulting firm Jones-Dilworth has launched Totem, a Web app that helps boutique agencies, start-ups, and SMBs build press pages.
 

IRS seeks agency for compliance effort

February 06, 2012

WASHINGTON: The Internal Revenue Service is seeking an agency to help it with PR, advertising, and marketing projects, including a campaign to encourage voluntary tax compliance.
 

Nutrisystem picks Impression Partners as AOR

February 06, 2012

HORSHAM, PA: Weight-loss products and services company Nutrisystem has named recently launched firm Impression Partners its PR AOR after an agency review.
 

Agency Business Report

PRWeek is now accepting submissions for its Agency Business Report. To fill out an entry, click here and submit your firm by the February 23 deadline.

Submission does not guarantee publication, but all US-based PR firms will be considered.

February Issue


Check out the February 2012 Issue of PRWeek.

Poll



Check out the interviews, job market updates, and special features, including profiles of seven PR industry leaders. Non-subscribers can also purchase the Career Guide for only $25.
 Subscribe to the RSS for this page  [view all our RSS feeds here]
Popular Topics
Account Win Advertising Agency AOR Automotive Brief Campaign Consumer Corporate Corporate Communications crisis Davos Digital Food And Beverage Healthcare Media People Move Politics Presidential Race Public Affairs Social Media Super Bowl Technology travel and tourism World Economic Forum