SAN FRANCISCO: Zynga hired New York-based M Booth & Associates for consumer PR work.
In October, the social games company issued an RFP seeking a consumer-focused PR agency. Zynga's GM of corporate communications Dani Dudeck said she considered a variety of agencies for the work, including boutiques, mid-size specialists, and larger firms across the country. She declined to identify the agencies, and to offer additional details about the search process.
“We spent a great deal of time researching a potential consumer PR partner ...