SAN FRANCISCO: Zynga has put out an RFP seeking a consumer-focused PR agency.
Zynga already uses Brew Media Relations for PR as its AOR. Zynga's GM of corporate communications Dani Dudeck said in an e-mail the company will continue to use Brew PR for its corporate and technology communications strategy. She declined to elaborate on why the company decided to look for a consumer PR firm.
Dudeck said the search just began. Brew PR managing partner Dena Cook acknowledged she knows of the RFP, ...