Pope Benedict XVI'S visit last month marked only the fourth time a sitting pope has made a trip to New York. Joseph Zwilling, director of communications for the Roman Catholic Archdiocese of New York, had to make sense of the hysteria generated by the unique event.

"The visit blew all [the] usual ways of working right out of the water," says Zwilling, who is plenty busy under normal circumstances. "We had a massive job of setting up for coverage of ...