ZURICH, SWITZERLAND: Zurich Financial Services is expanding its consumer-facing integrated campaign, HelpPoint, with increased digital outreach and the launch of the latest version, Insights.
"Customers want to know that their insurer has a deep understanding of what their needs are, they can provide insight and guidance in a fast and easy manner, and they are really centered on what the customer wants," said Sean Kevelighan, head of group media relations for Zurich North America.
Launched in 2008, the HelpPoint advertising ...