PR Team: Zootoo.com (Secaucus, NJ) and The Bender Hammerling Group (Upper Montclair, NJ)
Campaign: $1 Million Animal Shelter Makeover
Timeframe: October 2007-March 2008
Budget: About $100,000
Even with all the hype surrounding MySpace and Facebook, getting the media and public interested in yet another social networking startup is not easy these days. So when Richard Thompson started Zootoo.com – a new online community for pet lovers – last October, he quickly realized he needed a great idea that would enable the site to quickly ...