BIRMINGHAM, AL: Mediterranean-inspired restaurant chain Zoës Kitchen has selected Formula PR as its agency partner for national outreach and new market entry.
After having conversations with several agencies, the company picked Formula because of its food experience, strategic thinking, and consumer lifestyle expertise, said Rachel Phillips-Luther, VP of marketing at Zoës.
She added that the brand will continue working with its regional agency partner for the last two years, Nuñez PR Group, on increasing awareness and helping with new store ...