Client: Zoës Kitchen (Birmingham, AL)
Agency: Nunez PR Group (Dallas, TX)
Campaign: Share a Smile
Duration: November 1 – December 14, 2012
Budget: $3,250

Zoës Kitchen significantly increased Facebook engagement by giving employees and consumers an opportunity to share acts of goodwill during the holidays.

Nunez PR Group, which has worked with the company on a retainer basis since 2011, helped with the campaign.

Strategy
“We seek to support our overall mission to help and inspire people to ...