Client: Zite (Vancouver, Canada)
PR agency: Inner Circle Labs (San Francisco)
Campaign: Zite launch
Duration: Ongoing (Feb. 2011 to present)
Budget: $10,000 a month
In a market that has become heavily saturated with iPad apps, PR agency Inner Circle Labs was looking for a way to draw media and consumer attention to Zite's "personalized magazine" news aggregation iPad app.
When the company and agency began working together, ...