LOS ANGELES: Zevia, a diet soda brand that uses the natural sweetener Stevia, has tapped Extension PR as its first AOR after a review process.
Extension will work to raise consumer awareness for Zevia by reaching out to national and local print and broadcast media outlets, said Paddy Spence, CEO of the company. He added that the firm will also target bloggers who cover issues affecting moms, pregnant women, diabetes, and health.
Spence added that six shops participated in the ...