NEW YORK: Unilever has confirmed that Zeno Group won the Lipton account, which was previously handled by Ogilvy PR Worldwide.
Zeno was chosen for the account following an RFP, said Casey DePalma, Unilever's marketing communications manager for foods.
DePalma and Mark O'Connor, EVP of media for Zeno Group and former SVP of media relations at Ogilvy PR, declined to comment further on the Lipton review process, but both confirmed that the account has moved from WPP's Ogilvy to Zeno Group.
Lipton is the first Unilever ...