ZenithOptimedia has appointed Tim Hipperson, the outgoing chief executive of digital and direct agency G2 Joshua, as its new CEO. He will replace Gerry Boyle, who will become global managing partner and UK chairman.
Hipperson will start at the Publicis Groupe agency in April and will be responsible for the operation of the ZenithOptimedia Group in the UK, including the Zenith, Optimedia, Performics, Newcast, Ninah, and Meridian units.
Campaign revealed that Hipperson was leaving G2 Joshua in November of last year. The agency ...