HENDERSON, NV: Online shoe and apparel retailer Zappos has issued an RFP for a PR AOR. The company also selected VaynerMedia as its first social media agency.
Zappos is looking for a PR agency to raise awareness of all the company's offerings, said brand marketing manager Michelle Thomas.
“Where we're at as a company right now is we're still pigeon-holed as an online shoe retailer,” she explained. “Through this RFP, we're hoping to leverage an agency that can help us ...