PRWeek's
cover story focused on
Dell choosing WPP for the $4.5 billion
task of creating the integrated agency, ‘Da Vinci.'
Adage
reports that Y&R chief marketing officer Mitch
Caplan has been tapped to serve as acting CEO for the WPP Group transition team
that will guide the creation of the ‘Da Vinci' agency.
Mr. Caplan joined Y&R in May
as CMO in charge of new-business development for North
America.
"Also sitting at the head of that team will be retired 40-year
WPP veteran Bob Berenson, ...