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YouTube, Twitter lead 'Fortune' social media use

Brittaney Kiefer

July 17, 2012

NEW YORK: YouTube saw the largest increase in corporate use among Fortune Global 100 companies, but Twitter is the most popular social platform for corporations, according to a study from Burson-Marsteller and Visible Technologies.

The third annual Global Social Media Check-Up Study found that 82% of Fortune Global 100 companies have at least one Twitter account. The microblogging service is driving online conversation for brands, with each company mentioned an average of 55,970 times per month on the platform. The ...

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YouTube, Twitter lead 'Fortune' social media use

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