Like vampires, the media are constantly hungry for young blood. Years of declining readership have prompted countless newspapers and magazines to throw money at consultants who purport to have the key to grabbing the attention of the youth.
A new layout here, some more "counterculture" coverage there, and - voila! - the kids should come flocking in. Right?
Well, as falling circulation numbers attest, the design tweaks have not been totally successful. But media outlets may be poised to accept a new ...