Aaron Uhrmacher, Text 100 Public Relations

A 29-year-old peer media consultant at Text 100, Aaron Uhrmacher is a key member of the agency's digital lifestyle group. The fast-growing practice focuses on consumer and entertainment technologies.

During his time at Text, Uhrmacher has been instrumental in building the World Cyber Games from an unknown entity into what MSNBC called "the planet's premier PC and video game tournament." He has also been instrumental in leading the agency's exploration of the PR implications of virtual worlds. He spearheaded Text 100's establishment of ...