Client: Marble Slab Creamery (New York)
PR agency: Ogilvy PR (Atlanta)
Campaign: Celebrity Sundaes
Duration: June-September 2009
Budget: $65,000
Marble Slab Creamery (MSC) developed its "Celebrity Sundaes" campaign as the cornerstone of a comprehensive overhaul of the brand image.
"Our brand wasn't easily differentiated," notes Jenn Johnston, SVP of brand marketing at NexCen Franchise Management, MSC's parent company. "We needed to reposition the brand inside and out around a gourmet ice cream experience. One of the people that created the ice ...