The dramatic patient story – from the face-transplant patient on a recent Oprah Winfrey Show to the first child implanted with an artificial heart – is at the core of healthcare PR. But is this well-loved approach becoming jaded?
A few years ago, I actually had a producer reject a patient for a story because they didn't look sick enough. The lines are increasingly blurring between reporting and entertainment. The number of true healthcare/science reporters is dwindling. Some producers have ...