In May 2009, I had the privilege of having my very first column published by PRWeek. It was about adapting to changing conditions. It touched on a few areas, not the least of which was the ever-evolving world of digital. Additionally, it reached a bit into how PR pros needed to do a better job of adjusting how they react and respond to the media landscape – digital or otherwise.

I keep that column in a frame, where it sits about ...