Company: YoCrunch
Campaign: It's YoCrunch Time
Agency mix: Fathom Communications (creative), SPM Communi- cations (PR), The Gary Group (digital), and Twist (digital)
In-house team: Ralph Tschantz, SVP of marketing; Jeff Hunt, senior director of marketing; Barbara DeBisschop, customer relations and social media manager
In August, YoCrunch kicked off its first integrated marketing campaign to build brand visibility and engage consumers.
"It's YoCrunch Time" was created and driven by the company's ...