BOSTON: The YMCA has the nation's most valuable nonprofit brand, worth almost $6.4 billion, according to Cone's Nonprofit Power Brand 100 study.
The Salvation Army, the United Way, the American Red Cross, and Goodwill Industries were all ranked in the study's top five. Catholic Charities USA, Habitat for Humanity International, the American Cancer Society, the Arc of the US, and Boys & Girls Clubs of America rounded out the top 10 in that order.
The report, a first for Cone, ...