SAN FRANCISCO: A reactive, rather than proactive strategy helped to fell gay rights activists in California, PR pros said. In contrast, the Yes on Proposition 8 campaign in California used strong messaging, which played an important role in the proposition's 52% to 47% passing on November 4.
However, protests and rallies have taken place across the country, fueled by online grassroots organizing, with groups on Facebook and blogs like "Queers United" posting news of upcoming protests. The No on 8 ...