UNIONDALE, NY: Yellowbook launched a “Yellowbook Moments” integrated marketing campaign that helps position it as a utilitarian search product for finding local businesses.
The campaign includes print, Web, and radio advertising elements that depict common search terms in a humorous light. MWW Group is conducting the media outreach portion of the campaign, which is supported by numerous Interpublic Group (IPG) agencies.
While the campaign's ads promote the brand as a tool for finding urgently needed information, the media outreach effort highlights its ...