When search engines first became a massive landscape for businesses to spread their brand, they worked on a national and global level.
Major companies flocked to the market and took advantage of its mass accessibility to increase SEO and become even larger. No such options were practical for the little guys.
Stephanie Hobbs, marketing communications VP at the Yellow Pages Association (YPA), the largest trade group for the print- and digital-media industry, sticks up for those little guys just as much as ...