SAN FRANCISCO: Yammer, the enterprise social networking and business internal communications startup, hired Ogilvy PR as its AOR for media relations.
Around six months ago Yammer chose Horn Group after issuing an RFP for the work, but a conflict of interest arose so Yammer did an about-turn and hired Ogilvy for the job, said VP of communications Dee Anna McPherson.
Ogilvy pitched Yammer when the RFP was issued originally. Horn Group confirmed it previously worked with Yammer up to around the end of the year, but declined ...