SUNNYVALE, CA: Yahoo is reviewing firms in an effort to consolidate consumer PR for its network division.

Jennifer Stephens, Yahoo's VP of corporate communications, said the firm would eliminate multiple agencies and put one firm in charge of the consumer-facing PR for its network division.

"Instead of using smaller agencies that we've worked with - that we have been happy with, to a certain extent, in different areas - we're going for a more holistic approach and ...