SUNNYVALE, CA: Yahoo has selected an integrated team from Porter Novelli and Voce Communications as its consumer AOR after a competitive review.
The two agencies pitched together for the business, which has a six-figure monthly retainer, confirmed Jaime Le, director of consumer communications for Yahoo. Incumbent GolinHarris did not repitch for the business.
The new team will begin work on January 4 and will help Yahoo distribute its stories through various channels, including social media, Web properties, and traditional media. The scope ...