SUNNYVALE, CA: Yahoo has selected DKC as its b-to-b AOR for a six-figure monthly retainer, according to Eric Brown, SVP of global communications for Yahoo.
The agency was selected for its industry knowledge and relationships inside New York's advertising market. Peppercom, which declined to comment, previously held the account.
“[Yahoo has] a great opportunity as marketers shift dollars from offline to online,” Brown said. The b-to-b program will act to maintain the company's search query share, while working to convince more marketers to ...