SUNNYVALE, CA: Yahoo plans to issue several RFPs in the coming weeks that will total more than a million dollars in new business, including one for consumer.
The company is retooling its consumer PR program, as part of that RFP, which was issued several weeks ago, said Eric Brown, the SVP of global communications at Yahoo, who joined the company earlier this year. The effort will support the $100-million advertising campaign Yahoo began rolling out in September. The RFP is budgeted for ...