This week Yahoo unveiled a $100-million-plus branding campaign that puts the emphasis on the consumer experience with its site in a bid to increase its audience and reconnect its brand with users. The initiative will roll out in the US on Monday, September 28. It carries the tagline, “It's Y!ou,” and messages like “The Internet is under new management. Yours.”
Laura Martin, senior media analyst at Soleil Securities, says the campaign demonstrates Yahoo's confidence and “is another data point suggesting [Yahoo ...