OMAHA, NE: ConAgra Foods partnered with Yahoo for a new branded entertainment partnership, "What's So Funny?" that launched on November 16. The PR for the new series is being led by Yahoo, which is conducting both trade and consumer outreach through traditional media and online.

The online Web series pits two comedians in a he-said, she-said format, debating the funniest moments on TV the night before, and viewers vote on their funniest moments at the end. ConAgra and its ...