NORWALK, CT: Xerox recently launched its ColorQube 9200 series multifunction printer, that uses solid crayon-like ink, with the support of one of its largest integrated marketing campaigns, according to Lisa Weaver, PR manager at Xerox, focusing on the office product portfolio.
The company reports that the printer provides 62% savings on color pages to customers, so in its outreach to offices, it is particularly targeting those concerned with the sometimes prohibitive cost of color printing. All of Xerox's communications divisions were gearing up ...