NORWALK, CT: Xerox has hired OutCast Communications to handle its corporate PR following a competitive review. This is the company's first agency to handle work in this capacity; Xerox previously conducted its corporate PR in-house.
Michael Moeller, director of corporate PR at Xerox, said the corporate communications division oversees innovation efforts, sustainability and environmental initiatives, and branding campaigns.
"In 2008 and beyond, it's really important for Xerox to promote its long history of being a green corporation," Moeller said. "And what ...