ROCHESTER, NY: Medco and Xerox recently launched a healthcare communication delivery platform that allows Medco to tap into Xerox's communication and marketing services in order to communicate with customers in a more targeted and efficient way.
Knowing that consumers of various ages and backgrounds often prefer to receive health and benefits information in different ways, the companies worked together to develop a platform that fits Medco's strategy of communicating with customers via the channels they prefer, including direct mail, e-mail, ...