STAMFORD, CT: The WWE will conduct various anti-bullying efforts next month through its “Be a STAR” initiative.
The company, with a team of 15 employees in its internal PR and public affairs departments, will reach out to consumers through social media channels and live events. It is also making free anti-bullying curriculum that meets national educational standards available for teachers on BeAStarAlliance.org. The company is not working with an agency on the initiative.
BeAStarAlliance.org includes videos and resources that explain ...