After The Wall Street Journal editor Robert Thomson told the Financial Times that WSJ.com will institute “a sophisticated micropayments service” this fall and focus on urban areas, communications pros began considering how to adjust their strategies for pitching the influential outlet accordingly.
Although details so far are scarce, many expect that the Web site's audience will change as the fee structure is implemented. Bill Zucker, MD in the media practice at Burson-Marsteller, says that readers who pay on the spot ...