Who is your client? What are its media goals?
Kim Newman: LivePerson is the leading provider of online customer service solutions for Fortune 500 companies. But... the company added a new division, an online marketplace for people to get expert advice through real-time chat. K2 was brought on this fall to drive national awareness and educate consumers about this side of [its] business.
What made The Wall Street Journal a good hit for them? How did you pitch editors and reporters there?
Newman: ...