AUBURN HILLS, MI: The Detroit Pistons NBA franchise, with an assist from Weber Shandwick, is increasing its digital outreach to fans by launching numerous online outreach initiatives.
The franchise launched a news aggregation Web site on December 16, compiling news, blogs, video, Facebook updates, and Twitter feeds about the team. The Pistons created an official Twitter account earlier this month and a niche social networking site, called Posting Up, and a YouTube channel in November, said David Wieme, director of ...