MCLEAN, VA: The Washington Regional Alcohol Program (WRAP), a nonprofit organization that works to prevent drunk driving and underage drinking in the Washington, DC area, issued a $1.6 million RFP to support its Checkpoint Strikeforce campaign.
Approximately 75% of the seven-figure budget is designated for media buying, with the remaining 25% divided between PR, research, and creative services. The one-year contract is renewable yearly for a total of four years.
WRAP is accepting both individual and group proposals and is open to ...