NEW YORK: WPP gave its Project Da Vinci, the global marketing services firm being built with Dell as its first client, a permanent moniker today: Enfatico.

Enfatico, which replaces the temporary Da Vinci title, was among several names being considered, including Synarchy. The agency's senior leadership ultimately selected Enfatico because in musical notations it means to play each note with emphasis and is intended to convey the orchestrated and integrated marketing efforts at the agency, according to a release. ...