WPP today unveiled a boutique agency to service the Lincoln brand of its client Ford.
As the automaker looks to reposition the brand with new models it hopes will make it more competitive in the US luxury auto market, it decided to take this next step as part of its continued "substantial commitment to Lincoln," said Jim Farley, group VP, global marketing for Ford Motor Co.
Last year, the company hired new design director Max Wolff from Cadillac, and the company is rolling out ...