For its second-annual Cause Roundable, PRWeek gathered marketers from agencies, corporations, and a nonprofit to share experiences in the increasingly popular area of cause marketing
Participants:
Liz Cahill, VP of marketing, Lee Jeans
Randall Chinchilla, external relations manager, hair care, P&G
Susan Duchak, director of Teen Safety driving program, Allstate Foundation
David Hessekiel, founder and president, Cause Marketing Forum
Christopher Mann, associate manager of integrated marketing, New Balance
Susan Puflea, EVP and director of the Change practice, GolinHarris
Jessiah Styles, director of cause related marketing and strategic partnerships, ...