Organization: Israeli Presidential Conference
Campaign: Facing Tomorrow
PR agency: Finn Partners
Launch: April 1

Objective: More than 4,000 political leaders, businessmen, scientists, academics, and artists will gather in Jerusalem in June for the fourth Israeli Presidential Conference. Hosted by Israeli President Shimon Peres (above), the conference will feature speaking sessions, panels, roundtables, and classes with discussions on how to improve the world.
  
“We would like to stop for a minute from all that's going on and ...